It is a dreary rainy day here, and, extraordinarily that so often makes me feel a little tired. Here is this week’s page. I am aiming to compose more regularly, hopefully I can actually achieve it at long last.

It may seem unrelated to my normal design angles, but design in business cards needs a rethink IMO

There are a lot of boring and shoddy business cards being circulated by businessmen nowadays, but the truth is most people only keep a few. The main reason is that the business card does nothing to engage with  the people who have received them, and make them want to know more about the business. There are cards that utilize loud designs that make the contact information hardly noticeable. There are letter heads which are printed in unreadable fonts and sizes, or a paper material that is way too scented or way too glossy.

I hope I am getting my message across here, sometimes I feel like English is a foreign language to me and every now and then I may well express stuff in a bit of an inelegant way, but the feelings are very strong, and that makes me shoot from the hip. Business cards have the ability to speak so much about a business. This is the reason why the design of a business card is as essential as the distribution of the cards to a greater number of people. There are many business card printing companies that are able to come up with professionally designed cards best suited to your company or business. Whether online or offline, these printing and design experts can be of great help in determining which design, color, or lay out will give your business the best possible exposure it can generate.

You can get them cheap on the internet of course, but these are typically on poor card stock and not really very good or impressive to you potential clients.

Although there are businesses, especially small or start-up businesses who would rather print their own business cards to save on costs, choosing a professional business card lay-out designer and printing company is a wiser option. There are in fact many ways to optimize a business card. The products or services can be enumerated on the face of the card for the clients to have a clearer grasp of what the business can offer. Unfortunately there are cards that fail to include other services which may add to the profitability of the business by increasing sales.

There are almost certainly countless ways to tackle this, and my point of view is possibly no better than any other, but, for obvious reasons, it is the only view I can argue with sureness.

Furthermore, in business cards, the business logo and business name must be printed legibly on them. It is not wise to fill your card with so much information and other designs, and barely leaving enough space for your company name and logo. A business card is not a company resume, and as much as information on the company is essential, there is no sense in overdoing it.

Finally, the other side of the business card can be utilized for a number of purposes. The location map of the business may be printed, or a particular product best seller or service can be highlighted. Or the card can have a folded design so as to have more space for additional information. Business cards can do so much for any business, when optimized for exposure and sales purposes.

Whilst we are talking about cards - don’t forget it is August now - time to start planning those christmas cards for your clients. There is no need to send them ’stock designs’ - you can have cards specially made for you - try this guys - personalised christmas cards - they produce some really stylish cards that will get your company noticed.

I know I may be alone in some of these views, not everyone likes ’style’ and ‘business’ mixing - but I must write from things I have personal experience of at this time and that I feel strongly about - so there you have it!.

Right then, I have completed another page, I trust you found it useful and that you get the chance to apply what you learned in your daily life. Thanks for reading.